Goal: help leaders allocate capital to what pays off. Line: Build what matters. Know it mattered. Archetype: Sage first, Ruler second. The first half of the line is the bet; the second half is the proof. Every direction gives the proof its own accent color.
| Direction | Feels like | Leans | Accent means "it paid off" |
|---|---|---|---|
| A. The Memo | An investment memo from a firm you trust | Sage, warm | Brass |
| B. The Instrument | A precise measuring tool on a clean bench | Sage, exact | Cobalt |
| C. The Steward | A private bank or a long-lived archive | Ruler, rich | Gold on oxblood |
Warm paper, deep ink, and a serif that reads like a well-argued memo. Numbers are set like a financial report. Brass appears only on returns.
Three rising bars, which are three bets. The one that paid off is brass. The wordmark is a book serif, set plainly.
Paper
#F7F5EF
Ink
#16213A
Brass
#C8962E
Slate
#8A90A0
Newsreader for headlines
Instrument Sans for body and product UI.
$412K 18% 3.1x
One bar, split by where the team's time went. Brass marks the bet that paid off.
Hyrax shows leaders where the team's time went and what each bet returned, from the first customer request to the measured result.
See your allocationSample data for illustration.
White, graphite, and one cobalt accent. A precise grotesk with mono figures. It feels like a well-made measuring tool, and cobalt marks the reading that matters.
A scale of tick marks with one tall cobalt reading. The lowercase wordmark is tight and engineered.
White
#FFFFFF
Graphite
#111418
Cobalt
#2B45E0
Steel
#C7CBD3
Hanken Grotesk for headlines
Hanken Grotesk for body. IBM Plex Mono for numbers and labels.
$412K 18% 3.1x
The same allocation bar, drawn like an instrument readout with mono labels and hairline ticks.
Hyrax measures where your team's time went and what each bet returned, from the first customer request to the shipped result.
See your allocationSample data for illustration.
Oxblood, cream, and gold, with an expressive serif. It feels like a private bank or an archive built to last. It is the most Ruler of the three and speaks most directly to a CEO or CFO.
A seal with one gold share, which is the portion that paid off. The spaced capitals feel institutional.
Oxblood
#5A1F24
Cream
#F3EDE2
Gold
#C9A35A
Umber
#2A1416
Fraunces for headlines
Work Sans for body and product UI.
$412K 18% 3.1x
Allocation shown as shares of a whole, with gold on the share that returned.
Hyrax shows where every dollar of engineering capacity went and what it returned, so leaders can put the next dollar where it pays off.
See your allocationSample data for illustration.